Aveda Arts
IN THE PRESS

Summer 2024 is bringing bold, rich hair color trends that emphasize luxe, vibrant shades, including “mob wife brunette” and “spiced rum” copper. Aveda Arts & Sciences educators highlight that this season’s styles favor rich tones and dramatic depth. Colorists recommend adding warmth and shine with techniques like foilyage and golden highlights for a glamorous, low-maintenance glow.

The Independent discusses seasonal haircare with Tukia Allen, educator coach at Aveda Arts & Sciences Institute Atlanta, debunking the idea that there’s a “best” season to chop hair. Allen explains that cutting hair in winter or summer holds no real impact on hair health; rather, seasonal care is essential. In winter, hydration is key as cold air dries out the scalp, and winter accessories like scarves and hats can increase friction, leading to breakage.

In an exciting development for inclusive hair care, New York joined Louisiana as one of the only states to require formal testing on textured hair in cosmetology licensing exams. Edwin Neill, CEO of Aveda Arts & Sciences Institutes, expressed pride in Aveda’s role in advancing textured hair education, a standard Aveda Arts has prioritized for years. With over 19 states incorporating some coursework on textured hair, the movement to improve natural hair education is growing, thanks to advocates like Neill, who believe every stylist should be able to serve clients of all hair types.

Aveda Arts & Sciences Institutes recently offered top students a hands-on editorial photoshoot experience led by Traci Sakosits, Vice President of Education in Creative Arts, and renowned photographer Wes Kroninger. This immersive learning opportunity allowed students to practice editorial haircutting, coloring, and styling, gaining skills beyond the classroom and exploring the creative side of cosmetology. Sakosits emphasized the value of real-world experiences in preparing students for diverse career paths, with the shoot providing exposure to teamwork, professional techniques, and industry dynamics.

Aveda Arts & Sciences Institutes educator Todd Faulk offers valuable advice for clients to get the best results from their hairstylists by sharing essential information before a service. Faulk emphasizes the importance of being candid about past color treatments, scalp health, and even medical factors like medication and allergies, which can all affect hair outcomes. His top tips, shared in this feature, highlight the impact of open communication between clients and stylists to ensure safe and successful hair care.

Edwin Neill, President of Neill Corporation and Aveda Arts & Sciences Institutes, is leading a transformative initiative to bring cosmetology education to incarcerated women in Louisiana. The Louisiana Prison Cosmetology Program, now in its second year, offers incarcerated individuals a pathway to professional licensing, equipping them with career skills for a fresh start upon release. Neill highlights the powerful impact of this program, which combines skill development with a certified credential, helping graduates secure employment and reintegrate successfully.

Alex Hushcha, esthetics educator at Aveda Arts & Sciences Institute Minneapolis, shares insights on the benefits and application methods of body lotions and oils in a recent skincare feature. Hushcha explains that while body oils hydrate and add a natural glow, body lotions combine water and oil-loving ingredients to deeply moisturize without leaving a residue. She also provides expert tips on application techniques and ingredient recommendations based on skin type, making it easier for individuals to find the right product for their skincare needs.

In a recent feature, Aveda Arts & Sciences Institutes’ hair colorist and Aveda Hair Color Purefessional, Brandie Devillier, sheds light on the popular balayage technique, particularly its low-maintenance appeal and natural, sun-kissed finish. Devillier explains that clients typically return every six to eight weeks for a toner and 12 to 16 weeks for a balayage touch-up, making it an ideal option for those seeking a beautiful yet manageable style. She advises choosing a colorist experienced in balayage for optimal results.

Sarah Yang’s article showcases top leave-in conditioners for addressing breakage and flyaways, with tailored options for various hair types. Brandie Devillier of Aveda Arts & Sciences Institute emphasizes that leave-in conditioners, especially when paired with acidic masks, can seal hair strands to prevent damage and reduce frizz. Highlighted products include Aveda’s Nutriplenish Leave-In Conditioner for its thermal protection and UV defense, alongside Olaplex No.6 for strength, SheaMoisture as a budget-friendly choice, and Oribe’s luxury Priming Lotion, each featuring pros, cons, and customer insights to guide selection.

The Texture Education Collective, backed by Aveda, Neill Corporation, and L’Oréal USA, is celebrating the passage of New York’s new legislation (Bill S6528A), which mandates textured hair education in cosmetology programs statewide. The law, championed by Governor Kathy Hochul, Senator Jamaal Bailey, and Assemblywoman Michaelle Solages, aims to prepare graduates to work with all hair textures, promoting inclusivity in the beauty industry. Aveda Arts CEO Edwin Neill notes that this marks a critical step in making beauty education inclusive nationwide.