Aveda Arts
IN THE PRESS

Alex Hushcha, esthetics educator at Aveda Arts & Sciences Institute Minneapolis, shares insights on the benefits and application methods of body lotions and oils in a recent skincare feature. Hushcha explains that while body oils hydrate and add a natural glow, body lotions combine water and oil-loving ingredients to deeply moisturize without leaving a residue. She also provides expert tips on application techniques and ingredient recommendations based on skin type, making it easier for individuals to find the right product for their skincare needs.

In a recent feature, Aveda Arts & Sciences Institutes’ hair colorist and Aveda Hair Color Purefessional, Brandie Devillier, sheds light on the popular balayage technique, particularly its low-maintenance appeal and natural, sun-kissed finish. Devillier explains that clients typically return every six to eight weeks for a toner and 12 to 16 weeks for a balayage touch-up, making it an ideal option for those seeking a beautiful yet manageable style. She advises choosing a colorist experienced in balayage for optimal results.

Sarah Yang’s article showcases top leave-in conditioners for addressing breakage and flyaways, with tailored options for various hair types. Brandie Devillier of Aveda Arts & Sciences Institute emphasizes that leave-in conditioners, especially when paired with acidic masks, can seal hair strands to prevent damage and reduce frizz. Highlighted products include Aveda’s Nutriplenish Leave-In Conditioner for its thermal protection and UV defense, alongside Olaplex No.6 for strength, SheaMoisture as a budget-friendly choice, and Oribe’s luxury Priming Lotion, each featuring pros, cons, and customer insights to guide selection.

The Texture Education Collective, backed by Aveda, Neill Corporation, and L’Oréal USA, is celebrating the passage of New York’s new legislation (Bill S6528A), which mandates textured hair education in cosmetology programs statewide. The law, championed by Governor Kathy Hochul, Senator Jamaal Bailey, and Assemblywoman Michaelle Solages, aims to prepare graduates to work with all hair textures, promoting inclusivity in the beauty industry. Aveda Arts CEO Edwin Neill notes that this marks a critical step in making beauty education inclusive nationwide.

In a groundbreaking initiative, Aveda Arts & Sciences Institutes, under the leadership of CEO Edwin Neill, is championing the integration of textured haircare education within its curriculum. Aveda Arts recognizes the need for all stylists to be trained in techniques for textured hair, ensuring equitable service for all clients. As part of this commitment, Aveda Arts partnered with industry leaders to form the Texture Education Collective (TEC), pushing for nationwide updates to cosmetology board requirements that include textured hair. This holistic approach prepares students to confidently handle all hair types, setting Aveda apart in inclusive beauty education.

LaKahyia Moll, an educator coach at Aveda Arts & Sciences Institute Lafayette, shares essential summer hair care tips for protecting curly and coily hair from the damaging effects of pool and ocean water. Moll advises rinsing hair with fresh water before swimming and applying an oil-based conditioner to create a protective layer against chlorine and salt. She recommends styling hair in protective styles, such as braids or buns, to keep curls tangle-free. These methods help preserve hair health and manageability, making it easier to maintain beautiful curls all summer long.

Aveda Arts & Sciences Institute educator LaKahyia Moll shares her expertise on detangling products in a recent feature, recommending the Aveda Nutriplenish Leave-In Conditioner for fine hair. Moll praises its lightweight, moisturizing formula, which prevents tangles without weighing hair down, and adds that it’s free of silicones and mineral oils, making it suitable for most hair types. Known for its nourishing blend, Nutriplenish also features Aveda’s signature scent, making it a standout for detangling and daily conditioning.

Aveda Arts & Sciences Institutes is pioneering inclusivity in cosmetology by making textured hair education a priority from the first day of training. Led by Edwin Neill, President of Neill Corporation, Aveda Arts has incorporated texture across all areas of its curriculum—haircutting, color, styling, and more—ensuring graduates are equipped to serve all hair types. This commitment is bolstered by Aveda’s collaboration with the Professional Beauty Association and the Texture Education Coalition, pushing for textured hair requirements in state board exams nationwide.

In a summer trends feature by POPSUGAR, Aveda Arts & Sciences Institutes’ expert educators Shannon Gainey and Brandie Devillier provide insights into the “mermaidcore” movement, a beauty trend inspired by Disney’s “The Little Mermaid” and defined by beachy, effortless aesthetics. Gainey, an educator coach at Aveda Arts in New Orleans, shares that this summer’s “mermaid haircut” focuses on long, naturally flowing hair with minimal length loss, capturing a carefree vibe. Devillier, a platform educator and certified color expert, encourages adding small braids or bubble braids to enhance natural textures and incorporating accessories to embrace the mermaid-inspired look.

With a focus on embracing natural beauty, both Gainey and Devillier’s advice taps into the heart of Aveda’s commitment to authentic, effortless style. As POPSUGAR highlights, this summer is about re-creating that “beachy, uncomplicated aesthetic,” and Aveda Arts educators are leading the way by promoting styles that celebrate individual textures, beach-inspired waves, and the “out of this world” appeal of mermaidcore.