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Creative and Global Creative Director of Aveda
British Hairdresser of the Year for 2004


As Senior Vice President of Creative and Global Creative Director of Aveda, Antoinette is responsible for Aveda’s Education collections. A true visionary with a passion for creating arresting visuals and unique style, Antoinette is also in charge of the image development and artistic direction of the Aveda brand. Drawing on her extensive experience as an […]

Inici Allen Ruiz


Allen Ruiz is the owner of Jackson Ruiz SalonSpa based in Austin, Texas, and has worked with Aveda over the last 18 years. As a Global Guest Artist, show lead for New York Fashion Week, Editorial Stylist and an Aveda Purefessional, Allen is a passionate artist who has honed his skill and talent in every […]

RIcardo Dinis


Ricardo Dinis joined the Madrid Lifestyle Salon & Spa in 2007 in the role of Aveda Spain Creative Director. Prior to becoming Aveda’s Madrid Creative Director, he was the Creative Director for all of Canada, including the Aveda Academies in Toronto, Vancouver, Calgary and Edmonton. Ricardo has participated in high-profile hair shows across the world […]



Professional Colorist Ian Michael Black joined the Aveda Academy in London in 1999 and is recognized around the world for his cutting-edge color techniques. He is passionate about hair color and pays particular attention to techniques. Ian’s demonstrations show that the application of color can change shape and perception of cut, therefore altering the look […]



2008 and 2009 North American Makeup Artist of the Year, and Global Educator for Aveda Makeup, Janell Geason is known for her technical expertise as well as her innate ability to connect with and inspire her students. Her celebrity client list is impressive, and her work can be seen in publications such as Elle and […]

Tippi Shorter


“The Aveda community is a very supportive, grounded network. I love that even though Aveda is a beauty brand, the mission is about more than hair, it’s about health and heart. I’m very excited to be a part of a company that thinks beyond styling hair,” says Tippi Shorter, Aveda Global Artistic Director, Textured Hair. […]

Frank Rizzieri


A nationally recognized stylist, colorist and beauty consultant, Frank Rizzieri is the visionary behind Rizzieri Enterprises, which include two award-winning salons and a day spa, a respected cosmetology school, and a rapidly developing management consulting firm, all located in New Jersey. Literally born to the beautician’s chair, Frank’s father, mother and grandfather preceded him in […]

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