“Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.”
Earth day is an annual event held on April 22 that is celebrated worldwide to promote environmental protection. Here at Aveda, we honor Earth Day by setting aside a whole month to love, celebrate, and raise funds to protect the earth and its peoples. Read about these Aveda inspired ways you can help “care for the world we live in.”
Changing Lives One Candle at a Time
For only $12, a single Light the Way Candle can lead to drinking water for 6 months for a family of 6 in India.* The images on the packaging were created by children living in the village of Umbari, India that benefited from Earth Month-funded water projects.
Breathe in the warm, spicy aroma with a certified organic ginger and ginger lily from India – and smile.
Recycle your Style
Before you Start Each Style, Prepare your hair with Shampure Dry Shampoo
Day one: Messy Bun
Step 1: Apply Shampure dry shampoo. Brush your hair into a low ponytail with an Aveda paddle brush. Secure with an elastic band.
Step 2: Pull your hair up over the base of the ponytail to make a loop. Secure with another elastic band.
Step 3: Loosely loop the remaining end of your hair around the base of the ponytail, letting hair fan out of the sides and top. Secure with a third band.
Step 4: Puff shampure dry shampoo onto each side of your head and gently massage in to bring out wispy strands. Finish with control force firm hold hair spray.
Day two: Twisted Braid
Step 1: Apply shampure dry shampoo to the root area. Then spray your ponytail with thickening tonic until hair is damp.
Step 2: Divide the ponytail into 2 even sections. Twist both sections: 1 counterclockwise, the other clockwise, until you reach the ends.
Step 3: Twist the 2 strands together. Secure with a band.
Step 4: Finish with control force firm hold hair spray.
Show us how you save water by recycling your hairstyle! Tag your pictures with #AISouth for a chance to be featured on our Instagram page, @AISouth.
Day 3: Volumized ponytail
Step 1: Apply shampure dry shampoo to the root area. Then spray volumizing tonic to the area close to the scalp until hair is damp.
Step 2: Apply Phomollient styling foam from mid-lengths to ends. Take 1-inch sections and twirl hair from roots to ends to set texture and create volume. When all sections are twisted, blow-dry.
Step 3: Pull hair into a low ponytail. Wrap a small section of hair around the band and secure with a pin under the ponytail.
Step 4: Finish by misting hair with control force firm hold hair spray.
Love Composition Oil
A sensual blend of nourishing oils, this certified organic* aromatic composition oil for body, bath, hair and scalp is a tribute to Horst Rechelbacher, founder of Aveda, and contains ingredients sourced with the same deep love and respect he had for the Earth.
Aveda donates $4 of every purchase to the National Audubon Society for projects that fight climate change.
Save Time Save Water
Cut just 3 minutes from your usual shower time, and you’ll save an average of 6 gallons of water.* If you shower daily, you could save 2,190 gallons of water a year!
Click here to find an Aveda retail location near you to purchase Aveda products that help support clean water!